Monthly Archives: July 2010

Passion Trumps Logic … Every Time!

Posted on July 31, 2010 by jimhoefflin

I was participating in a brand strategy workshop the other day, and had the opportunity to use one of my goofy observations on life … at least true for me … that passion trumps logic … every time. We were … Continue reading →

Posted in Family, Life, Miscellaneous, Work | 2 Comments

Please Don’t Throw Hammers!

Posted on July 18, 2010 by jimhoefflin

I was chatting with my mom on the phone today. She asked, “Exactly what does that new place you work at do?” I started to explain how we create brand strategies for companies that want to engage active lifestyle consumers. … Continue reading →

Posted in Family, Work | 1 Comment