Passion Trumps Logic … Every Time!

I was participating in a brand strategy workshop the other day, and had the opportunity to use one of my goofy observations on life … at least true for me … that passion trumps logic … every time. We were discussing and debating the essence of our client’s brand values, product features, warranty, quality, etc. Obviously, these are all very important aspects of their brand values, but when the discussion brought to light a soon-to-be-announced product innovation, something that I personally thought had the potential to be extremely useful and differentiating, I became passionate about involving innovation into the brand values. As the group continued to discuss and debate, I finally said … “In the end, passion trumps logic, every time!” It sent the meeting into a bit of a tail spin, eventually we moved on, and we still need to see what happens to their brand values, but for me the statement still stands.

I believe there are two distinctly different types of people in the world, those who are driven by their passions, and those who are driven by facts, logic, rules, directions, etc. It isn’t always easy to differentiate them, and I suppose it is possible that some people shift between the two types throughout their lives, but for me … I have to admit to what I really am … simply a ball of passion with feet. I have always been that way; enthusiastically driven, fanatically focused, and relentlessly pursuing whatever it was that caught my imagination.

Early on, it was rallying all of the local kids to build very elaborate forts and tunnels in an empty lot on our block. My Nana (Italian grandmother) would stand outside with an umbrella to shield herself from the sun, and stand watch over us for hours in case of landslide or some other injury. Completely exhausted at day’s end, I would literally fall asleep, face forward into my dinner plate, with my family watching in disbelief. The next morning when the sun came up, we would be back outside and digging again. As I moved through schooling and into my career, it continued. Passion drives me to find a place to create something, build something, fix what isn’t working, and in the end, just leave things a little better than they were when I got there.

What would Camus think? No matter, because in the end … it isn’t the destination, it is the journey … and you can drive with passion and instinct and see where you end up, or drive with the GPS and have some little voice tell you where to turn and when to stop. I don’t know about you, but even when the GPS is turned on, I tend to ignore that little electronic voice. What can I say, I am a victim of my passions. I don’t always get exactly where I was going, but somehow it always seems to work out fine, and there always seems to be something new to learn and experience along the way.

It does pique my curiosity though … when the debate starts to rage inside of your head … to whom do you listen; passion or logic?

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2 Responses to Passion Trumps Logic … Every Time!

  1. Your statements are compelling comments indeed; and I would like to further challenge the readers to consider the constant mediating influence that our own personal human values play. Milton Rokeach defined in the 70s an instrument that measures our instrumental values (behavioral means) and terminal values (desired end state). In the Rokeach Value survey individuals are presented an opportunity to reflect on what they value most deontoligically and teleologically. ‘Logical’ is among the instrumental values, as is ‘loyal’, so you are correct in noticing people often want to behave logically and with loyalty; be that for the sake of achieving terminal end states such as wisdom, pleasure, or a comfortable life. Point being, the art of branding means that the brand appeals to the widest variety of values possible. Shalom Schwartz, building on the works of Rokeach, noticed correlations among values thereby creating subsets, which he calls motivational sub-domains. Understanding how then values correlate into these sub-domains will be beneficial when contemplating the branding strategy; or decision making in general.

    • jimhoefflin says:

      (blink blink) … “It was just a mission statement.”, Jerry MacGuire

      Joking aside, thank you Laurie. I see my rather bizarre observation has struck a chord. I am flattered.

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